tech.fast: Eye-tracking & UX (Co-host IxDF)
Welcome to an event jointly hosted by the Interaction Design Foundation- Malmö and Softhouse in Malmö.
Eye tracking makes your users' attention visible, allowing you to measure where they look (and where not). It can be integrated in user tests and prototype testing. But how does it work? What is the difference between testing on screens, phones, in physical environments or when working with remote participants? What can you measure? And what should you consider when planning your study?
Kerstin Wolf, Product Director at iMotions A/S, will give a practical overview of eye-tracking methods and discuss relevant examples from the UX field.
Get your spot!
