Endineering.

Are you a designer, developer, or tech enthusiast passionate about creating seamless digital experiences? Have you ever considered the importance of how your product or service ends?

In this 30-minute session, renowned author and designer Joe Macleod will introduce you to the groundbreaking concept of "endineering" – the art of designing meaningful and impactful endings for digital products and services. Discover why the end of the user journey is just as critical as the beginning and middle, and how it can influence customer satisfaction, retention, and brand loyalty.

Why Attend?

  • Learn from real-world examples of successful and poorly designed digital endings.
  • Gain practical tips and tools to integrate ending design into your workflow.
  • Get inspired to rethink your approach to user experience design.

Don’t miss this opportunity to elevate your design and development skills with insights that could transform the way you approach product lifecycle management.

Reserve your spot today and take the first step toward mastering the art of ending design!

    Joe Macleod
    Author and founder of the world’s first customer-ending business.

    Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors. 

    Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

     He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

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    Curious about Ends and Endineering? 

    Sign up today and get 25% discount on Ends and Endineering ebook and The Endineering training course. 

    👉 Sign up to the monthly Endineering newsletter

    Agenda:

    12:00

    Intro upTech

    Softhouse CEO Sara Mårtensson welcomes everyone to upTech and opens up the event

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    12:05

    Milou Communication

    Milou gives us a short pre-talk about Design

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    12:10

    Keynote Speaker

    Joe Macleod - Endineering

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    12:45

    Q&A

    Good to know!

    This event is online and held in english. A link to the event will be sent out prior the event. If you have any questions feel free to reach out to hello@softhouse.se 

    upTech

    This is a wordplay from the swedish word “upptäck” which means explore but its also a wordplay with “up tech” (to promote tech)

    Uptech is a online event for people within the tech sector. UpTech aims to inspire and promote a digital way of driving business with a human touch.

      Who Should Attend? This event is tailored for:

      • People working within the tech sector

      We are here to inspire and share knowledge.

      Softhouse is the down-to-earth experts in your development project, the creative power of the design process and an accelerator for software-intensive product companies.

      Often at the same time, and we think that is quite unique.

      Softhouse@lifeatsofthousehello@softhouse.se